Overview
Social Searcher is a social media monitoring and search platform that enables real-time searching across major social networks including Twitter/X, Facebook, Instagram, YouTube, Reddit, Tumblr, Flickr, VKontakte, and more. Unlike platform-native search tools that only index their own content, Social Searcher provides a unified search interface across multiple platforms simultaneously, eliminating the need for investigators to maintain accounts on each platform or navigate their individual search interfaces.
The platform goes beyond simple keyword matching by providing sentiment analysis, trend detection, and user analytics for discovered content. Each search result is annotated with sentiment polarity (positive, neutral, negative), engagement metrics, and temporal patterns. This makes Social Searcher valuable not just for finding content, but for understanding the context and impact of social media activity around specific topics, organizations, or individuals.
For OSINT investigators, Social Searcher fills a critical gap: searching across multiple social platforms from a single interface without requiring accounts on each platform. This is particularly valuable for brand monitoring, person investigation, and tracking public discussions about specific topics, organizations, or events. The cross-platform search capability enables comprehensive social media intelligence collection that would otherwise require manual querying of each platform individually.
Data Sources and Coverage
Social Searcher indexes content from a broad range of social media platforms, with coverage depth varying by platform API availability and terms of service. The platform maintains direct integrations with major social networks and supplements these with web crawling for publicly accessible content.
| Data Type | Description | Coverage |
|---|---|---|
| Posts/Messages | Text content from social media posts across platforms | Multi-platform |
| Sentiment | Positive/neutral/negative classification per post | Automated NLP |
| Authors | Username, profile URL, follower count, platform | Where available |
| Engagement | Likes, shares, comments, retweets per post | Platform-specific |
| Timestamps | Post creation time with timezone | Precise temporal data |
| Media | Images, videos, links shared in posts | Referenced content |
| Hashtags | Trending and associated hashtags | Tag-based discovery |
| Platforms | Twitter/X, Facebook, Instagram, YouTube, Reddit, VK, Tumblr | 10+ platforms |
Multi-Platform Search
Search query: "prismatic platform"
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Social Searcher dispatches to: Twitter + Facebook + Reddit + YouTube + Instagram + VK
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Aggregated results with sentiment, engagement, and temporal analysis
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Prismatic ingests for entity monitoring and threat intelligence
The cross-platform aggregation normalizes the diverse data formats from different social networks into a consistent schema, enabling unified analysis across platforms. Engagement metrics are platform-specific but are normalized for comparative analysis where possible.
Technical Architecture
The Prismatic Platform integrates Social Searcher through a REST API adapter designed for both real-time monitoring and historical research workflows. The adapter implements a polling-based monitoring system that checks for new mentions of monitored entities at configurable intervals.
The sentiment analysis pipeline ingests Social Searcher's per-post sentiment classifications and aggregates them into entity-level sentiment trends over time. Significant sentiment shifts (spike detection) trigger automated alerts, enabling security and communications teams to respond rapidly to emerging reputation issues.
The adapter implements intelligent rate limit management across the daily quota allocation, prioritizing high-priority entity monitoring over routine scanning. When daily limits approach, the system automatically reduces polling frequency for lower-priority monitored entities while maintaining full coverage for critical monitoring targets.
Historical data access enables temporal analysis of social media discourse around entities, identifying patterns in discussion volume, sentiment trajectory, and platform-specific engagement dynamics. This historical context is essential for distinguishing between normal social media activity patterns and anomalous spikes that may indicate PR crises, security incidents, or coordinated campaigns.
API Integration
Social Searcher provides social media intelligence for the Prismatic platform's entity monitoring and reputation analysis pipelines.
# Search across all platforms
{:ok, results} = SocialSearcher.search("prismatic cybersecurity")
# => %{
# posts: [
# %{text: "Great new OSINT platform...", network: "twitter",
# user: %{name: "SecurityResearcher", followers: 15000},
# sentiment: :positive, posted: ~U[2025-12-01 10:00:00Z],
# engagement: %{likes: 45, retweets: 12, replies: 3}},
# %{text: "Review of prismatic...", network: "reddit",
# user: %{name: "netsec_user", subreddit: "r/netsec"},
# sentiment: :neutral, posted: ~U[2025-11-28 15:30:00Z],
# engagement: %{upvotes: 89, comments: 23}}
# ],
# total_results: 156,
# sentiment_breakdown: %{positive: 0.45, neutral: 0.40, negative: 0.15},
# top_platforms: [twitter: 78, reddit: 42, youtube: 21]
# }
# Platform-specific search
{:ok, tweets} = SocialSearcher.search("target query", network: :twitter)
# Search by user
{:ok, posts} = SocialSearcher.search_user("username", network: :twitter)
# Sentiment analysis for a topic
{:ok, sentiment} = SocialSearcher.analyze_sentiment("company name",
period: :last_30_days
)
# Monitor mentions in real-time
{:ok, stream} = SocialSearcher.monitor("brand name",
alert_on: :negative_sentiment,
networks: [:twitter, :reddit, :facebook]
)
# Get trending topics
{:ok, trends} = SocialSearcher.trending(country: "CZ", network: :twitter)
# Historical search with date range
{:ok, archive} = SocialSearcher.search("topic",
from: ~D[2025-01-01],
to: ~D[2025-12-31]
)Social Media Intelligence Pipeline
defmodule PrismaticIntelligence.Social.ReputationMonitor do
@moduledoc """
Monitors social media for entity mentions and sentiment shifts.
Feeds into Perimeter security ratings and risk assessments.
"""
def monitor_entity(entity_name) do
with {:ok, social_data} <- SocialSearcher.search(entity_name),
{:ok, news_data} <- NewsApi.search(entity_name),
{:ok, pipl_data} <- get_person_social(entity_name) do
{:ok, %{
entity: entity_name,
social_mentions: length(social_data.posts),
sentiment: social_data.sentiment_breakdown,
sentiment_trend: calculate_trend(social_data),
platforms: social_data.top_platforms,
news_mentions: length(news_data.articles),
risk_indicators: identify_risk_signals(social_data),
monitored_at: DateTime.utc_now()
}}
end
end
defp identify_risk_signals(social_data) do
signals = []
signals = if social_data.sentiment_breakdown.negative > 0.4, do: [:high_negative_sentiment | signals], else: signals
signals = if spike_detected?(social_data), do: [:mention_spike | signals], else: signals
signals
end
endUse Cases
Brand Monitoring
- Track mentions of company, product, or executive names across social platforms with real-time alerting
- Detect negative sentiment spikes that may indicate PR crises, data breaches, or service outages
- Monitor competitor mentions and industry discussions for competitive intelligence
- Measure the reach and engagement of brand communications across platforms
Person Investigation
- Discover social media presence from name or known username across multiple platforms simultaneously
- Analyze posting patterns, sentiment, and engagement for behavioral profiling
- Cross-reference with Pipl for comprehensive person profiles connecting social accounts to real identities
- Track subject activity across platforms for ongoing investigation monitoring
Threat Intelligence
- Monitor discussions about vulnerabilities and exploits on security-focused social platforms
- Track threat actor communications on public platforms (Twitter, Reddit, forums)
- Identify data breach announcements and leaked credential discussions in near real-time
- Monitor for credential dump announcements and initial access broker advertisements
Reputation Risk Assessment
- Quantify social media sentiment as a component of entity risk scoring
- Track sentiment trends over time to identify emerging reputation issues before they escalate
- Compare entity sentiment profiles against industry benchmarks for contextual risk assessment
Data Quality
Social Searcher data quality depends on the accessibility and completeness of content from each indexed social platform. Platform API changes and rate limits can affect coverage depth.
| Quality Dimension | Assessment | Notes |
|---|---|---|
| Platform Coverage | Good -- 10+ major platforms | Subject to API availability |
| Sentiment Accuracy | Good -- automated NLP classification | May miss sarcasm and context |
| Timeliness | High -- near real-time for most platforms | Some platform indexing lag |
| Engagement Data | Good -- platform-specific metrics | Not normalized across platforms |
| Historical Depth | Variable -- depends on tier and platform | Premium tier has deeper archive |
| Author Attribution | Good -- username and profile data | Public profiles only |
Rate Limits and Access
| Tier | Searches/Day | Features |
|---|---|---|
| Free | 100 | Basic search, limited results, no API |
| Basic | 600 | API access, sentiment analysis |
| Premium | 3,000 | Historical data, monitoring alerts |
| Enterprise | Unlimited | Bulk API, custom integration, full archive |
API key required for programmatic access. Free web search available without registration.
Platform Integration
Within the Prismatic Platform, Social Searcher provides the social media intelligence layer that complements traditional news monitoring from NewsAPI and GDELT. Together, these sources create a unified media intelligence capability spanning both traditional and social media.
Social media sentiment data feeds into the Prismatic Perimeter security rating through the reputation component, where persistent negative sentiment or sudden sentiment shifts contribute to the overall entity risk assessment.
NABLA Compliance
Social Searcher integration addresses NABLA requirements with particular attention to the quality characteristics of social media data. The Signal Plurality axiom is naturally supported by cross-platform search, where corroborating signals across independent social networks strengthen confidence. The Provenance Mandatory axiom is met through attribution to specific posts, users, and platforms.
Contradiction Preservation is maintained when sentiment analysis shows mixed signals across platforms, preserving the complexity of public discourse rather than collapsing it into a single sentiment score.
Performance
| Metric | Target | Typical |
|---|---|---|
| Cross-platform search | < 3s | 1-2s |
| Platform-specific search | < 2s | 500ms-1.5s |
| Sentiment analysis | < 5s | 2-3s |
| Monitoring cycle (20 entities) | < 10min | 5-7min |
| Daily quota utilization | < 85% | 60-75% |
Related Resources
- Pipl - Deep people search with social profile aggregation
- Clearbit - Person and company enrichment from identifiers
- LinkedIn Sales Navigator - Professional network intelligence
- GDELT - Global news and event monitoring
- NewsAPI - News article aggregation and search
- OSINT Core - Core OSINT framework and adapter layer
- Prismatic Perimeter - Social media reputation in security ratings
Connect & Contribute
Created by Tomáš Korcak (korczis) | Open Source under GHL