Overview
ZoomInfo is the largest B2B contact and company intelligence platform, maintaining profiles on over 100 million business professionals and 14 million companies worldwide. The platform combines data from web crawling, email parsing partnerships, public filings, social media, and contributor networks to build comprehensive organizational profiles that include employee directories, technology stacks, org charts, and real-time buying intent signals.
For OSINT practitioners, ZoomInfo provides a depth of organizational intelligence that is unavailable from public registries or standard search engines. The platform reveals internal organizational structures, identifies key decision-makers with verified contact information, and tracks personnel movements between companies. When combined with Crunchbase financial data and Czech registry information from ARES, ZoomInfo completes the organizational intelligence picture with human capital data.
ZoomInfo's technology profiling capability (TechStack) identifies the software, platforms, and infrastructure that companies use, which is valuable for both competitive intelligence and security assessment. Knowing that a target organization runs specific software versions can inform vulnerability assessments conducted through Shodan or Censys.
Data Coverage
| Data Type | Description |
|---|---|
| Company Profiles | Revenue, employee count, industry, location, subsidiaries |
| Contact Records | Name, title, email, phone, social profiles, job history |
| Org Charts | Hierarchical organizational structure |
| Technology Stack | Software, platforms, cloud services used by the company |
| Intent Signals | Real-time buying intent based on content consumption |
| Scoops | Funding events, leadership changes, expansions, layoffs |
| Firmographics | Industry codes (SIC/NAICS), company type, founding year |
| Hierarchies | Parent company, subsidiaries, and affiliate relationships |
Data Collection Model
ZoomInfo aggregates intelligence from multiple collection channels:
Web Crawling + Email Parsing + Public Records + Contributor Network + Social Media
| | | | |
v v v v v
+-----------+-----------+-----------+-----------+-----------+
| ZoomInfo Data Lake |
+---+---+---+---+---+---+---+---+---+---+
| | | | |
v v v v v
Contacts Orgs Tech Intent ScoopsData Freshness and Verification
| Data Category | Update Frequency | Verification Method |
|---|---|---|
| Contact Info | Continuous | Email bounce monitoring, contributor verification |
| Company Details | Weekly | Public filing cross-reference, web crawl |
| Technology Stack | Monthly | Active web technology detection |
| Intent Data | Real-time | Content consumption signal processing |
| Scoops | Daily | News monitoring, filing analysis |
| Org Charts | Monthly | LinkedIn correlation, contributor data |
Technology Stack Intelligence
ZoomInfo's TechStack module detects software usage across multiple categories:
| Technology Category | Examples | Detection Method |
|---|---|---|
| Cloud Infrastructure | AWS, Azure, GCP | Job postings, web headers |
| CRM | Salesforce, HubSpot | Web tracking pixels, integrations |
| Marketing | Marketo, Mailchimp | Email headers, tracking codes |
| Security | CrowdStrike, Zscaler | DNS records, certificate analysis |
| Development | GitHub, Jira, Jenkins | Job postings, public repositories |
| Analytics | Google Analytics, Mixpanel | Website JavaScript analysis |
Integration with Prismatic
ZoomInfo integrates with the Prismatic platform as an organizational intelligence enrichment source, complementing entity data from Czech registries and financial intelligence from Crunchbase.
# Search for a company
{:ok, company} = ZoomInfo.search_company("Example Corp")
# => %{
# id: "z_123456",
# name: "Example Corp",
# website: "example.com",
# revenue: 50_000_000,
# revenue_range: "$10M - $50M",
# employee_count: 250,
# industry: "Computer Software",
# sic_code: "7372",
# naics_code: "511210",
# founded_year: 2015,
# headquarters: %{city: "Prague", country: "Czech Republic"},
# parent_company: nil,
# subsidiaries: ["Example Labs s.r.o.", "Example UK Ltd"]
# }
# Search for contacts at a company
{:ok, contacts} = ZoomInfo.search_contacts(
company_name: "Example Corp",
job_title: "CTO",
department: "Engineering"
)
# Get technology stack
{:ok, tech_stack} = ZoomInfo.tech_stack("Example Corp")
# => %{
# company: "Example Corp",
# technologies: [
# %{name: "AWS", category: "Cloud Infrastructure"},
# %{name: "PostgreSQL", category: "Databases"},
# %{name: "Elixir", category: "Programming Languages"},
# %{name: "Cloudflare", category: "CDN/Security"}
# ]
# }
# Get organizational chart
{:ok, org_chart} = ZoomInfo.org_chart("Example Corp")
# Get intent signals
{:ok, intent} = ZoomInfo.intent_data("Example Corp",
topics: ["cybersecurity", "compliance"]
)
# Get company news and events
{:ok, scoops} = ZoomInfo.scoops("Example Corp")Organizational Intelligence Pipeline
defmodule PrismaticIntelligence.Enrichment.OrganizationalProfile do
@moduledoc """
Builds comprehensive organizational profiles by combining ZoomInfo
contact data with corporate and registry intelligence.
"""
def build_profile(company_name) do
tasks = [
Task.async(fn -> ZoomInfo.search_company(company_name) end),
Task.async(fn -> Crunchbase.search_organization(company_name) end),
Task.async(fn -> ZoomInfo.tech_stack(company_name) end),
Task.async(fn -> ZoomInfo.search_contacts(company_name: company_name, seniority: "c_suite") end)
]
[company, crunchbase, tech, leadership] = Task.await_many(tasks, 20_000)
{:ok, %{
company: extract_ok(company),
financial: extract_ok(crunchbase),
technology: extract_ok(tech),
leadership: extract_ok(leadership),
profile_completeness: calculate_completeness(company, crunchbase, tech, leadership),
generated_at: DateTime.utc_now()
}}
end
endSecurity Posture Inference
ZoomInfo technology data enables security posture inference for the Prismatic Perimeter security rating engine:
defmodule PrismaticPerimeter.Assessment.TechStackRisk do
@moduledoc """
Infers security posture from ZoomInfo technology stack data.
"""
def assess_tech_stack(company_name) do
with {:ok, tech} <- ZoomInfo.tech_stack(company_name) do
{:ok, %{
security_tools_detected: filter_security_tools(tech.technologies),
outdated_technologies: identify_outdated(tech.technologies),
cloud_posture: assess_cloud_usage(tech.technologies),
security_maturity: infer_maturity(tech.technologies),
risk_indicators: identify_risk_tech(tech.technologies)
}}
end
end
endRate Limits and Access
| Tier | Access Level | Features |
|---|---|---|
| Community | Limited | Basic company search, limited records |
| Professional | Standard | Contact data, company profiles, tech stack |
| Advanced | Extended | Intent data, org charts, enrichment API |
| Elite | Full | Bulk export, CRM integration, custom feeds |
Authentication
OAuth 2.0 authentication required. Enterprise contracts include dedicated API credentials and support.
Data Licensing Considerations
| Consideration | Description |
|---|---|
| GDPR Compliance | EU contacts subject to GDPR processing requirements |
| Export Restrictions | Bulk data export limited by contract terms |
| Usage Tracking | API usage monitored and enforced per contract |
| Data Retention | Cached data must be refreshed per agreement |
Use Cases
Organizational Mapping
- Build complete organizational charts for target companies
- Identify key decision-makers and their reporting structures
- Track personnel movements between companies over time
- Discover shared board members and advisors across organizations
Technology Intelligence
- Discover what software and platforms a company uses
- Identify potential security vulnerabilities based on known technology stack
- Cross-reference with Shodan and Censys for exposed services
- Track technology adoption trends across industries
Corporate Due Diligence
- Verify company size, revenue, and operational claims
- Map subsidiary and parent company relationships
- Cross-reference with ARES and VR.cz for Czech entities
- Validate management team claims against verified contact data
Competitive Intelligence
- Monitor competitor hiring patterns and organizational growth
- Track technology stack changes signaling strategic shifts
- Identify executive departures and arrivals
- Analyze intent data for competitive positioning insights
Related Sources
- Crunchbase - Startup funding and investor intelligence
- ARES - Czech business register for entity verification
- Justice.cz - Czech Commercial Register for corporate filings
- Shodan - Infrastructure scanning to validate technology profiles
- LinkedIn Sales Navigator - Professional network intelligence
- FullContact - Person enrichment for contact verification
Related Platform Components
- OSINT Core - Core OSINT framework and adapter layer
- Prismatic Perimeter - Corporate entity risk assessment
Connect & Contribute
Created by Tomáš Korcak (korczis) | Open Source under GHL