ZO

ZoomInfo

global API

ZoomInfo

Type: company
Module: ZoomInfo

Capabilities

Company Lookup Contact Search Organizational Charts Technology Profiling Intent Data Scoops (News/Events) Revenue Intelligence

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Overview

ZoomInfo is the largest B2B contact and company intelligence platform, maintaining profiles on over 100 million business professionals and 14 million companies worldwide. The platform combines data from web crawling, email parsing partnerships, public filings, social media, and contributor networks to build comprehensive organizational profiles that include employee directories, technology stacks, org charts, and real-time buying intent signals.

For OSINT practitioners, ZoomInfo provides a depth of organizational intelligence that is unavailable from public registries or standard search engines. The platform reveals internal organizational structures, identifies key decision-makers with verified contact information, and tracks personnel movements between companies. When combined with Crunchbase financial data and Czech registry information from ARES, ZoomInfo completes the organizational intelligence picture with human capital data.

ZoomInfo's technology profiling capability (TechStack) identifies the software, platforms, and infrastructure that companies use, which is valuable for both competitive intelligence and security assessment. Knowing that a target organization runs specific software versions can inform vulnerability assessments conducted through Shodan or Censys.

Data Coverage

Data TypeDescription
Company ProfilesRevenue, employee count, industry, location, subsidiaries
Contact RecordsName, title, email, phone, social profiles, job history
Org ChartsHierarchical organizational structure
Technology StackSoftware, platforms, cloud services used by the company
Intent SignalsReal-time buying intent based on content consumption
ScoopsFunding events, leadership changes, expansions, layoffs
FirmographicsIndustry codes (SIC/NAICS), company type, founding year
HierarchiesParent company, subsidiaries, and affiliate relationships

Data Collection Model

ZoomInfo aggregates intelligence from multiple collection channels:

Web Crawling + Email Parsing + Public Records + Contributor Network + Social Media
    |               |               |                  |                 |
    v               v               v                  v                 v
    +-----------+-----------+-----------+-----------+-----------+
                |           ZoomInfo Data Lake          |
                +---+---+---+---+---+---+---+---+---+---+
                    |       |       |       |       |
                    v       v       v       v       v
               Contacts  Orgs   Tech   Intent  Scoops

Data Freshness and Verification

Data CategoryUpdate FrequencyVerification Method
Contact InfoContinuousEmail bounce monitoring, contributor verification
Company DetailsWeeklyPublic filing cross-reference, web crawl
Technology StackMonthlyActive web technology detection
Intent DataReal-timeContent consumption signal processing
ScoopsDailyNews monitoring, filing analysis
Org ChartsMonthlyLinkedIn correlation, contributor data

Technology Stack Intelligence

ZoomInfo's TechStack module detects software usage across multiple categories:

Technology CategoryExamplesDetection Method
Cloud InfrastructureAWS, Azure, GCPJob postings, web headers
CRMSalesforce, HubSpotWeb tracking pixels, integrations
MarketingMarketo, MailchimpEmail headers, tracking codes
SecurityCrowdStrike, ZscalerDNS records, certificate analysis
DevelopmentGitHub, Jira, JenkinsJob postings, public repositories
AnalyticsGoogle Analytics, MixpanelWebsite JavaScript analysis

Integration with Prismatic

ZoomInfo integrates with the Prismatic platform as an organizational intelligence enrichment source, complementing entity data from Czech registries and financial intelligence from Crunchbase.

# Search for a company
{:ok, company} = ZoomInfo.search_company("Example Corp")
# => %{
#   id: "z_123456",
#   name: "Example Corp",
#   website: "example.com",
#   revenue: 50_000_000,
#   revenue_range: "$10M - $50M",
#   employee_count: 250,
#   industry: "Computer Software",
#   sic_code: "7372",
#   naics_code: "511210",
#   founded_year: 2015,
#   headquarters: %{city: "Prague", country: "Czech Republic"},
#   parent_company: nil,
#   subsidiaries: ["Example Labs s.r.o.", "Example UK Ltd"]
# }

# Search for contacts at a company
{:ok, contacts} = ZoomInfo.search_contacts(
  company_name: "Example Corp",
  job_title: "CTO",
  department: "Engineering"
)

# Get technology stack
{:ok, tech_stack} = ZoomInfo.tech_stack("Example Corp")
# => %{
#   company: "Example Corp",
#   technologies: [
#     %{name: "AWS", category: "Cloud Infrastructure"},
#     %{name: "PostgreSQL", category: "Databases"},
#     %{name: "Elixir", category: "Programming Languages"},
#     %{name: "Cloudflare", category: "CDN/Security"}
#   ]
# }

# Get organizational chart
{:ok, org_chart} = ZoomInfo.org_chart("Example Corp")

# Get intent signals
{:ok, intent} = ZoomInfo.intent_data("Example Corp",
  topics: ["cybersecurity", "compliance"]
)

# Get company news and events
{:ok, scoops} = ZoomInfo.scoops("Example Corp")

Organizational Intelligence Pipeline

defmodule PrismaticIntelligence.Enrichment.OrganizationalProfile do
  @moduledoc """
  Builds comprehensive organizational profiles by combining ZoomInfo
  contact data with corporate and registry intelligence.
  """

  def build_profile(company_name) do
    tasks = [
      Task.async(fn -> ZoomInfo.search_company(company_name) end),
      Task.async(fn -> Crunchbase.search_organization(company_name) end),
      Task.async(fn -> ZoomInfo.tech_stack(company_name) end),
      Task.async(fn -> ZoomInfo.search_contacts(company_name: company_name, seniority: "c_suite") end)
    ]

    [company, crunchbase, tech, leadership] = Task.await_many(tasks, 20_000)

    {:ok, %{
      company: extract_ok(company),
      financial: extract_ok(crunchbase),
      technology: extract_ok(tech),
      leadership: extract_ok(leadership),
      profile_completeness: calculate_completeness(company, crunchbase, tech, leadership),
      generated_at: DateTime.utc_now()
    }}
  end
end

Security Posture Inference

ZoomInfo technology data enables security posture inference for the Prismatic Perimeter security rating engine:

defmodule PrismaticPerimeter.Assessment.TechStackRisk do
  @moduledoc """
  Infers security posture from ZoomInfo technology stack data.
  """

  def assess_tech_stack(company_name) do
    with {:ok, tech} <- ZoomInfo.tech_stack(company_name) do
      {:ok, %{
        security_tools_detected: filter_security_tools(tech.technologies),
        outdated_technologies: identify_outdated(tech.technologies),
        cloud_posture: assess_cloud_usage(tech.technologies),
        security_maturity: infer_maturity(tech.technologies),
        risk_indicators: identify_risk_tech(tech.technologies)
      }}
    end
  end
end

Rate Limits and Access

TierAccess LevelFeatures
CommunityLimitedBasic company search, limited records
ProfessionalStandardContact data, company profiles, tech stack
AdvancedExtendedIntent data, org charts, enrichment API
EliteFullBulk export, CRM integration, custom feeds

Authentication

OAuth 2.0 authentication required. Enterprise contracts include dedicated API credentials and support.

Data Licensing Considerations

ConsiderationDescription
GDPR ComplianceEU contacts subject to GDPR processing requirements
Export RestrictionsBulk data export limited by contract terms
Usage TrackingAPI usage monitored and enforced per contract
Data RetentionCached data must be refreshed per agreement

Use Cases

Organizational Mapping

  • Build complete organizational charts for target companies
  • Identify key decision-makers and their reporting structures
  • Track personnel movements between companies over time
  • Discover shared board members and advisors across organizations

Technology Intelligence

  • Discover what software and platforms a company uses
  • Identify potential security vulnerabilities based on known technology stack
  • Cross-reference with Shodan and Censys for exposed services
  • Track technology adoption trends across industries

Corporate Due Diligence

  • Verify company size, revenue, and operational claims
  • Map subsidiary and parent company relationships
  • Cross-reference with ARES and VR.cz for Czech entities
  • Validate management team claims against verified contact data

Competitive Intelligence

  • Monitor competitor hiring patterns and organizational growth
  • Track technology stack changes signaling strategic shifts
  • Identify executive departures and arrivals
  • Analyze intent data for competitive positioning insights
  • Crunchbase - Startup funding and investor intelligence
  • ARES - Czech business register for entity verification
  • Justice.cz - Czech Commercial Register for corporate filings
  • Shodan - Infrastructure scanning to validate technology profiles
  • LinkedIn Sales Navigator - Professional network intelligence
  • FullContact - Person enrichment for contact verification

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Created by Tomáš Korcak (korczis) | Open Source under GHL